Marketing Analytics Lead

Figma is the global standard for collaborative design. As Marketing Analytics Lead, you'll own the data infrastructure that drives go-to-market decisions across a hypergrowth design platform used by millions. First 3 months: Audit and rebuild marketing measurement framework across all channels (paid, organic, product-led growth); establish baseline conversion funnels. Implement real-time dashboards for demand gen, product adoption, and customer expansion metrics; connect Figma product data to marketing attribution. Define and operationalize 8-10 core marketing KPIs with clear ownership; build internal analytics literacy across GTM teams. Conduct first customer cohort analysis: identify highest-LTV segments and optimize spend allocation accordingly. Key metrics: Customer Acquisition Cost (CAC) by Channel, Marketing-Influenced Revenue, Product-Led Growth Metrics, Sales Efficiency Ratio (Magic Number), Cohort Retention & LTV. Tools: Mixpanel or Amplitude, Tableau or Looker, Segment or mParticle, dbt, Salesforce, HubSpot, Google Analytics 4, SQL. Salary: $145K-$185K. Ideal candidate: You've scaled GTM analytics at a high-growth SaaS or B2B platform; can translate product/behavioral data into actionable insights. You're fluent in SQL, Python, or R; comfortable owning data infrastructure (data warehouse, ETL, BI tools). You've driven real revenue impact through analytics—cohort analysis, attribution, unit economics optimization. You thrive in ambiguity and wear multiple hats; comfortable evangelizing data culture across non-analytical teams.