Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

Figma is looking for a “full-stack” Product Marketing Manager to support Figma’s developer audience. You will partner with our product, sales, design, and broader marketing teams to build, launch, and measure go-to-market strategies, product launches, and adoption of developer product lines.

This is a full-time role that can be held from one of our US hubs or remotely in the United States.

What you'll be doing at Figma

Take ownership of product marketing efforts for one of Figma’s developer products, with responsibility for driving end-to-end go-to-market efforts
Lead product launches and be a partner to the Product team, with a focus on getting results and a desire to experiment with new channels
Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
Drive deeper engagement of our product through a variety of educational content — blog posts, product tips, best practice guides, live streams, and more
Partner with the broader marketing team to launch campaigns that span web, onboarding, activation, and adoption.
Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products

We’d love to hear from you if you have

8+ years in product marketing or related experience
Direct experience leading cross-functional marketing initiatives from ideation to execution
Demonstrated ability to learn new products and industries — unafraid to dive into the nitty gritty technical details
A bias towards moving quickly, measuring impact, and critically evaluating strategy
Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives. Must have experience driving executive-level conversations
An excitement to learn, grow, and continuously improve your skillsets and domain expertise

While it’s not required, it’s an added plus if you also have:

Experience with marketing developer-centric products
Experience with launching new product lines
Experience in B2B SaaS and/or Enterprise
Entrepreneurial experience, product experience, or personal SaaS projects
Beginner-to-intermediate SQL skills

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Pay Transparency Disclosure

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below.

Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma’s compensation and benefits are subject to change and may be modified in the future.

Annual Base Salary Range (SF/NY Hub)

$149,000—$288,000 USD

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Examples of accommodations include but are not limited to:

Holding interviews in an accessible location
Enabling closed captioning on video conferencing
Ensuring all written communication be compatible with screen readers
Changing the mode or format of interviews

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.

Qualifications

8+ years in product marketing or related experience
Direct experience leading cross-functional marketing initiatives from ideation to execution
Demonstrated ability to learn new products and industries — unafraid to dive into the nitty gritty technical details
A bias towards moving quickly, measuring impact, and critically evaluating strategy
Track record of being able to manage stakeholders at all levels, from individual contributors to senior executives
Must have experience driving executive-level conversations
An excitement to learn, grow, and continuously improve your skillsets and domain expertise
Experience with marketing developer-centric products
Experience with launching new product lines
Experience in B2B SaaS and/or Enterprise
Entrepreneurial experience, product experience, or personal SaaS projects
Beginner-to-intermediate SQL skills

Benefits

If based in Figma’s San Francisco or New York hub offices, this role has the annual base salary range stated below
Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location
For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range
Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement
Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles
Figma’s compensation and benefits are subject to change and may be modified in the future
Annual Base Salary Range (SF/NY Hub):
$149,000—$288,000 USD

Responsibilities

Figma is looking for a “full-stack” Product Marketing Manager to support Figma’s developer audience
You will partner with our product, sales, design, and broader marketing teams to build, launch, and measure go-to-market strategies, product launches, and adoption of developer product lines
This is a full-time role that can be held from one of our US hubs or remotely in the United States
Take ownership of product marketing efforts for one of Figma’s developer products, with responsibility for driving end-to-end go-to-market efforts
Lead product launches and be a partner to the Product team, with a focus on getting results and a desire to experiment with new channels
Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers’ needs
Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
Drive deeper engagement of our product through a variety of educational content — blog posts, product tips, best practice guides, live streams, and more
Partner with the broader marketing team to launch campaigns that span web, onboarding, activation, and adoption
Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products
Enabling closed captioning on video conferencing
Ensuring all written communication be compatible with screen readers

Product Marketing Manager, Developer Audience

Job Type