UX/UI Figma Designer

Reformly is a fast-growing home Pilates brand helping women aged 35–65 feel stronger, healthier, and more confident from home. Since launching in May 2025, we’ve grown to $4M in revenue in our first 10 months.

Our mission is simple: give women everything they need to feel strong, confident, and unstoppable.

We’re a tight-knit team of 12 full-time people who move fast, care deeply about quality, and genuinely love what we build. Every person who joins Reformly gets the opportunity to grow with us long-term. We’re not hiring for a quick project or an agency. We’re looking for someone who wants to be part of something bigger and help shape our culture as we scale.

The Role

We’re looking for a full-time UX/UI Designer who will own the entire visual design experience across our app and website.

This is not a production-only role. This is not a “make it look nice” role.

You’ll be the person responsible for designing how Reformly looks and feels across every key user touchpoint. From app screens to landing pages, funnel flows, website pages, and listing images, your work will directly shape the experience of our brand.

You’ll work in Figma and collaborate closely with our CMO, who will provide clear briefs, deadlines, and ready-to-go copy so you can focus fully on creating the strongest possible designs within Reformly’s brand identity.

You’ll also work hand in hand with our tech and development team to make sure your designs are implemented exactly as intended. Once something is built, you’ll be the one doing the final review to ensure every detail is right.

What You’ll Own

• App design: screens, flows, and overall visual UX across the Reformly app
• Website design: key pages, product pages, and branded customer-facing experiences
• Funnels & Landing Pages: advertorials, landing pages, funnel flows, and campaign-specific design assets
• Marketing visuals: listing images and other high-impact visual touchpoints across the business
• Design quality control: reviewing implemented work and making sure everything matches the intended design perfectly

What We’re Looking For

Must-have

• Minimum 3 years of experience in a similar UX/UI design role
• Expert-level Figma skills
• Strong portfolio showing range across app design, web design, landing pages, and marketing assets
• Deep understanding of UX/UI principles, user psychology, and conversion-focused design
• Ability to create designs that are not only visually strong, but built to engage, build trust, and convert
• Clear communication skills and ability to collaborate smoothly with both creative and technical team members
• High attention to detail and ability to maintain quality under tight deadlines

Nice to have

• Strong understanding of visual storytelling
• Natural curiosity for new techniques, tools, and inspiration
• A self-driven mindset with a genuine obsession for design and continuous improvement
• Ability to manage multiple projects in a fast-paced environment without losing focus or consistency

Why Reformly

• Full-time, long-term opportunity in a company that’s growing fast
• Real ownership over how Reformly looks and feels across the app, website, and wider customer journey
• Direct collaboration with a highly involved team that cares deeply about quality
• The chance to grow with the company and play a meaningful role in shaping the brand as we scale
• Your voice matters here, and your growth matters just as much as the company’s

How to Apply

Video applications only.

Please send us

• A short introduction video telling us about yourself
• A walkthrough of the Figma projects you’re most proud of
• Your process, your thinking, and what makes your work stand out

This is not optional. Applications without a video will not be considered.