Figma Designer Needed for Email Journey Templates

We’re looking for an experienced Figma designer who can quickly create high-quality email templates for our full customer journey. These templates will be used by our marketing team and must follow a clean, modern, premium aesthetic — similar to luxury beauty/cosmetics brands — but aligned with our brand guidelines (colors, typography, spacing, icon style, etc.). This is a fast-turnaround project. Please only apply if you can start immediately.

💼 Project Overview

We need a designer to build email wireframes + polished visual designs in Figma for the full lifecycle journey. These email journey templates will be used beyond just email. Based on performance and design quality, these visuals may be repurposed across:

Our website

Slide decks (investor, sales, and customer presentations)

Marketing collateral

Case studies

Social content

Because of this, brand alignment is critical. All designs must consistently reflect our brand identity — including color palette, typography, iconography, and visual tone. We also have access to a variety of existing brand elements (icons, shapes, imagery styles), and we can provide any assets you need to ensure full alignment and reusability.

For EACH stage of the journey, we need two versions:

A-Style: Clean, simple wireframe

B-Style: More detailed, refined design (premium/luxury aesthetic)

All final files must be created in Figma, fully editable, and ready for handoff.

Customer Journey Email Sets Needed

Please create two versions (A & B) for each of the following lifecycle flows:

1. Welcome Series (First-Touch Experience)

2.Cart / Browse Abandonment

3.Post-Purchase

4.Winback

5.Re-Engagement

6.Customer Anniversary

7.Replenishment

8.Loyalty

Requirements

All designs must follow our brand guidelines:(once accepted, we will send over)

Colors: Rose (#D9A7A9), Space Cadet (#1D1E2C), Brinkley (#425C7A), Gold (#BFA980), Salmon (#F08677), Light Cyan (#D7E8E3)

Typography: Nunito (Headers + Body)

Rounded, soft visual style

Minimal, premium, modern layouts

Clean spacing and consistent iconography

Include

Image blocks

Headline

Subheadline

CTA buttons

Optional product tiles

All templates must be

Include our Logo

Fully editable

Organized into components

Labelled and grouped cleanly

Easy for marketing team to export

⏱️ Timeline

We need someone who can start today and deliver the first drafts within 48 hours, with final edits completed shortly after.

💲 Budget

$200 fixed rate

(We are open to ongoing work if the quality is strong.)

We’re looking for a designer who has direct experience creating email templates, lifecycle flows, or marketing visuals in Figma — ideally for SaaS, e-commerce, or lifestyle brands.

You should be comfortable designing

Modular email components

Product/feature highlight blocks

CTA-focused layouts

Dynamic content placeholders

Multi-step journey visuals

Premium, modern marketing designs

Experience with brand systems, reusable components, and high-quality marketing visuals is important because these templates may be repurposed across decks, web pages, and other collateral.

📝 How to Apply (Updated)

When applying, please share

Portfolio examples specifically related to lifecycle emails, marketing templates, or similar design systems.

(General design portfolios are welcome, but we need to see work closely aligned to this type of project.)

Any experience designing for SaaS, e-commerce, email marketing, or lifestyle brands.

Confirmation that you can start immediately and deliver drafts within our required timeline.

(Optional but helpful) Any examples of modular components, branded template systems, or multi-step customer journey visuals you've created.