Instagram Ad Designer (Performance-Focused, Figma)

We’re looking for a creative designer to produce performance-focused Instagram ad creatives for an early-stage product test. Assuming the tests go well, we will begin spending more time on marketing and Ad tests, so this would turn into a longer term engagement. The product the ads are for is a software solution for homeowners building or renovating homes.

The ads we are looking to create are conversion-oriented ads, not brand or campaign work, but the brand language is professional, clean, simple, and trustworthy.

Scope

• -Create 3 modular Instagram ad creative templates for initial testing
• -Static ads only (no video required)
• -Each creative should support easy copy swaps (headlines + subhead)
• -Delivered as layered, fully editable Figma files (no flattened text)

Requirements

• -Experience designing paid social ads (Instagram / Meta)
• -Strong mobile-first layout and readability
• -Clean layer organization (motion-ready, but no animation required)
• -Performance mindset over visual complexity

Deliverables

• -3 Figma frames
• -Clearly labeled text and image layers
• -Export-ready for 1:1 and 4:5 formats

Nice to have

Experience with early-stage or test-and-learn ad workflows

case studies demonstrating ability to work with peformance minded teams.