Lifecycle Email Designer for Drip Campaign (Design + Code, Figma)

Upwork

We’re looking for an experienced email designer to help us design (and ideally build) a drip campaign across several of our main customer verticals. This first project is roughly 20 hours and will include 16-20 emails.

This is a test run for a longer-term partnership, if it’s a great fit, we have ongoing email work planned.

What you’ll do

  • Design a drip campaign for multiple verticals (approx. 4–5 emails per vertical)
  • Create clean, on-brand email designs in Figma or Hubspot (with thoughtful components/styles for easy reuse)
  • Collaborate closely with our Creative Manager (me) on copy layout, hierarchy, and revisions
  • Optional but preferred: Build responsive emails in HTML so they can be used in automated workflows (e.g., drip/lifecycle sequences)

What we’re looking for

  • Strong experience designing high-performing marketing emails (lifecycle/drip experience is a plus)
  • Working knowledge of email strategy (structure, scannability, CTA placement, deliverability-friendly design, etc.)
  • Proficiency in Figma (components, styles, organized files)
  • Experience coding emails in HTML/CSS for email clients (tables, responsiveness, dark mode considerations, etc.)

Deliverables

  • Figma designs for each email (organized, reusable components encouraged)
  • HTML files/modules ready for workflow upload + basic QA across common email clients

Collaboration / workflow

  • You’ll work directly with me (Creative Manager). I’ll own overall strategy and direction, and we’ll collaborate on structure, copy/design pairing, and revisions.
  • We value fast iteration and clear communication.

To apply, please include

  • 2–4 examples of drip/lifecycle emails you designed (links or screenshots are fine)
  • A quick note on your process: how you go from strategy → design → build/QA
  • Your hourly rate and availability for the next 1–2 weeks

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