Micro-website Graphic Design in Figma or Optimizely

Overview

Design a Spanish-language microsite for a financial services (banking) client containing up to eight (8) pages. Includes UX layout, Spanish copywriting, QA testing, mobile optimization, and a clear onboarding flow that mirrors the English experience. Pages include product overviews, membership information, fees, contact pages, and FAQs. Microsite to be created with either Figma or Optimizely.

Details

We will design an eight-page (8) Spanish-language microsite aligned with the client’s brand. The microsite will serve as a simplified, streamlined entry point for Spanish-speaking users, providing clear summaries of key products and services with culturally adapted language and easy paths to action. This will not be a full site recreation; it will be a high-level, easy-to-navigate experience built for clarity and conversion.

Pages will include concise, entry-level content such as:

Membership overview

Accounts and products

Loans and services

Digital banking overview

Fees and disclosures (summarized and simplified)

Onboarding instructions

Contact and branch information

One lead form for inquiries or appointment scheduling

FAQs, including ITIN and Consular ID eligibility

Experience and UX Features

Mobile-first design to align with Hispanic browsing behavior

Bilingual navigation toggle linking back to the main English site

Embedded bilingual tutorial videos included

Clean CTAs (call to actions) leading to account opening pages

• Website development is not required, only design and staging.

Must-Have Skills

Website page design and wireframing (Figma or Optimizely)

Copywriting for marketing (headlines, CTAs, educational copy) — final deliverable will be in Spanish, but translation support will be provided.

UX/UI strategy for interactive flows (quiz or decision-tree formats)

Provide assistance uploading to the existing website

Experience designing conversion-focused pages with email capture forms

Strong visual communication skills