Growth Marketing Manager, Campaigns

Figma is growing our team of passionate people on a mission to make design accessible to all. Born on the Web, Figma helps entire product teams brainstorm, design and build better products - from start to finish. Whether it's consolidating tools, simplifying workflows, or collaborating across teams and time zones, Figma makes the design process faster, more efficient, and fun while keeping everyone on the same page. From great products to long-lasting companies, we believe that nothing great is made alone-comemake with us!

The Growth Marketing team at Figma is looking for a Growth Marketing Manager, Campaigns to lead the development and execution of full-funnel marketing campaigns across Paid and Lifecycle channels. This role will drive alignment around audience targeting, messaging strategy, and campaign planning-ensuring the right message reaches the right customer, in the right channel. As a Growth Marketing Manager, you'll partner closely with product marketing, creative, lifecycle, paid media, and analytics teams to define campaign strategy, guide execution, and drive clarity across functions. You'll also bring operational rigor to the way we launch and scale campaigns, owning the systems that make us faster and more effective. This is an exciting opportunity to sit at the intersection of strategy and execution on a high-impact, creative teamThis is a full-time role that can be held from one of our US hubs or remotely in the United States.What you'll do at Figma:Partner with PMM and Creative to define campaign strategy-clarifying target audiences, messaging frameworks, and creative direction across paid and lifecycle channelsOwn campaign planning from brief to launch-ensuring alignment across channel leads, content, and creative partnersLead integrated campaign development that maps to the customer journey and drives both awareness and conversionEnsure audience targeting and creative outputs are consistent with the campaign objective and tailored by funnel stageFacilitate cross-functional collaboration, acting as the primary point of contact for PMM, Creative, Analytics, and Regional teamsBring clarity and structure to campaign execution-setting timelines, roles, and processes that keep work on track and unblockedManage the Paid & Lifecycle sprint process, including weekly planning, deliverable tracking, and retrospectivesBuild and maintain creative briefs, project trackers, and status updates in tools like Asana, Notion, and Google SheetsOwn budget and PO tracking, partnering with finance to keep spend accurate and up to dateIdentify and improve workflows to increase velocity, improve handoffs, and reduce confusion or misalignmentWe'd love to hear from you if you have:6+ years of experience in growth marketing, integrated marketing, or campaign strategy rolesExperience developing audience and messaging strategy in partnership with PMM and Creative teamsProven track record of leading cross-functional marketing campaigns across paid and lifecycle channelsAbility to translate strategy into creative briefs, messaging frameworks, and launch plansStrong project management skills with experience using Asana, Notion, and Google Sheets to manage cross-functional workFamiliarity with paid acquisition and lifecycle fundamentals, and how they work together in a full-funnel campaignExperience facilitating campaign execution across global markets, including localization planning and coordinationExceptional communication skills, with the ability to align stakeholders, push for clarity, and drive accountabilityWhile it's not required, it's an added plus if you also have:Experience in a B2B SaaS or product-led growth environmentHands-on experience running paid or lifecycle campaignsExperience collaborating closely with regional marketing teamsAt Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you're excited about this role but your past experience doesn't align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.Pay Transparency DisclosureIf based in Figma's San Francisco or New York hub offices, this role has the annual base salary range stated below.Job level and actual compensation will be decided based on factors including, but not limited to, individual qualifications objectively assessed during the interview process (including skills and prior relevant experience, potential impact, and scope of role), market demands, and specific work location. The listed range is a guideline, and the range for this role may be modified. For roles that are available to be filled remotely, the pay range is localized according to employee work location by a factor of between 80% and 100% of range. Please discuss your specific work location with your recruiter for more information.Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma's compensation and benefits are subject to change and may be modified in the future.

Annual Base Salary Range (SF/NY Hub):$122,000—$238,000 USDAt Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity/expression, veteran status ,or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to [email protected]. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.Examples of accommodations include but are not limited to:Holding interviews in an accessible locationEnabling closed captioning on video conferencingEnsuring all written communication be compatible with screen readersChanging the mode or format of interviewsTo ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.#J-18808-Ljbffr