Note: The job is a remote job and is open to candidates in USA. Figma is a company on a mission to make design accessible to all, providing a platform that enables teams to collaborate effectively. They are seeking a Marketing Operations Manager to optimize systems and processes behind revenue-generating marketing campaigns, ensuring accurate lead management and seamless execution across various channels.

Responsibilities

Oversee campaign operations across Events, Webinars, Conferences, Gated Content, and Paid Marketing, leveraging AI-driven automation to optimize setup efficiency, reduce manual work, and enable scalable execution.
In partnership with Data Science, own the development and optimization of ML driven lead scoring models that predict buyer intent and ensure high-quality leads are prioritized for Sales.
Partner with Marketing and Sales to build, refine, and scale automated AI messaging & personalized Outreach sequences that increase engagement and drive measurable pipeline impact.
Ensure leads are properly enriched, segmented, and routed to Sales with accurate attribution and clear SLAs, and that follow-up by Sales is timely and aligned with engagement expectations.
Drive strategic initiatives to continuously improve the marketing-to-sales handoff and enhance the scalability and efficiency of marketing operations.

Skills

7+ years of experience within marketing operations within a B2B software company.
Experience applying AI technologies to streamline campaign creation, enhance personalization, and improve performance.
Experience leveraging predictive ML lead scoring models to improve marketing-to-sales alignment and enhance pipeline efficiency.
Experience working with marketing technology platforms such as Salesforce, Splash, Zuddle, Customer.io, Madkudu, Zapier, Sanity.
Strong understanding of the lead lifecycle, funnel metrics, and campaign attribution.
Exceptional analytical skills with the ability to distill complex data into actionable insights and deliver clear, strategic recommendations to executive stakeholders.
A bias for action and comfort working in a fast-paced, evolving environment.
Familiarity with analytics tools (e.g., Looker, Tableau) and a working knowledge of SQL.

Benefits

Health, dental & vision
Retirement with company contribution
Parental leave & reproductive or family planning support
Mental health & wellness benefits
Generous PTO
Company recharge days
A learning & development stipend
A work from home stipend
Cell phone reimbursement
Sales incentive pay for most sales roles
An annual bonus plan for eligible non-sales roles

Company Overview

Figma is a collaborative design tool that enables teams to create, prototype, and test digital products on one platform. It was founded in 2012, and is headquartered in San Francisco, California, USA, with a workforce of 1001-5000 employees. Its website is https://www.figma.com.

Company H1B Sponsorship

Figma has a track record of offering H1B sponsorships, with 39 in 2025, 27 in 2024, 32 in 2023, 35 in 2022, 16 in 2021, 6 in 2020. Please note that this does not guarantee sponsorship for this specific role.

[Remote] Marketing Operations Manager, Funnel Management

Job Type